Group Mail Free 5.2 - Overviewing a Free Email Marketing Software

 

Only a personalized email marketing campaign can fetch fruitful results and hence, all bulk email software require to possess supple mail merge capabilities. Group Mail Free is one such email marketing software that has all these capabilities and much more. It is well equipped with powerful list filtering for fine targeting and is quite comprehensible, when it comes to creating a template in the HTML editor or building a group and specifying a filter to manage recipients. Excellent features of Group Mail Free have made it a popular professional choice, available at an unbeatable price.

Although, Group Mail Free is well equipped, it lacks the option of incoming mail handling to automate bounced mail processing. Moreover, quite a few advanced features have not been incorporated in the basic Group Mail package such as direct-to-recipient mail delivery and database connectivity.

FEATURES:

  • For sending bulk emails, Group Mail Free is using an external SMTP server (max. 100 recipients per sending).
  • Potent mail merge and list segmenting facilities offer supple mailings in Group Mail Free.
  • Use plug-ins that deliver mail through Outlook or any MAPI acquiescent email client.
  • Facility of sending plain text and HTML messages with international character support is also available.
  • Totally compatible with custom headers and keeps detailed logs.
  • Easily import from comma-separated list or Windows/Outlook/Netscape/AOL address books.
  • Integration with GroupMetrics allows easy tracking of open and click rates.
  • Group Mail Free is compatible with Windows 9x/ME/NT/2000/3/XP/Vista.

Plus Points

  • Group Mail Free offers a powerful message editor.
  • It is quite comprehensible.
  • Group Mail Free provides you with flexible mail merging options.
  • Smooth list filtering is possible in Group Mail Free.

Negative Points

  • Group Mail Free cannot process incoming mail and does not connect to external databases.
  • Lacking an internal SMTP engine, Group Mail Free must rely on your ISP’s mail server.
  • Group Mail Free imposes a maximum of 100 recipients per mailing.

The Conclusion

Group Mail Free is an apt choice for people who wish to send personalized messages and email marketing campaigns to a limited group of recipients. Not a very favorable option for larger mailings, Group Mail Free mainly lacks the requirement of an internal SMTP server and database connectivity.